Tagged With sony a9

Sony's brand new A9 is the most advanced camera that the company has ever made. In a lot of ways, it's the most advanced camera ever. It's a hell of a lot of power in a relatively small and unassuming camera. It's built for the highest of high-end professionals, sports photographers with the need for speed and the need for quality. It can fire off 20 frames in a single second, before you even realise that you're pressing the shutter button.

I, however, am just some Guy With Camera; I do not deserve a camera of this quality and with this feature-set. Nonetheless, here's what I learned in my time with a $7000 camera and even more than that again in high-end lenses.

So. You need a new camera, right? Your old one is looking a bit... old. So you need a new camera. And that camera should be Sony's brand new a9, a $6999 mirrorless full-frame monster that can shoot 20 frames per second without blacking out your view -- your view, by the way, is through a brand new ultra-bright and high-res OLED electronic viewfinder. In-body image stabilisation, full-frame 4K video capture, a shutter speed of up to 1/32,000sec -- this is the camera to end all cameras.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

For a few years now, Sony's been the most innovative name in the camera game, besting incumbents like Nikon and Canon in several categories with awesome point-and-shoots, like the RX100 line, and the truly game-changing A7 full-frame mirrorless line. Far from just an innovator, there are signs the company's efforts are finding an audience: A few days ago Sony claimed to have overtaken Nikon as the second best-selling producer of full-frame cameras, the big expensive cameras preferred by anyone who makes their living shooting pictures. But Canon, with its super fast 1D series of full frame cameras, is still king when it comes to big, badarse professional cameras used for shooting sports and NatGeo covers. Well, until now -- Sony's new A9 has all the trappings of a dethroner.