Tagged With snap inc

Snapchat, which desperately needs to attract more users as its parent company Snap finds itself swirling the drain just eight months post-IPO (it's screwed), announced in an earnings report earlier this week it is planning a major redesign in an attempt to attract a new demographic (the olds). According to Business Insider, the launch date for Snap's last-ditch gamble is pretty soon: December 4.

This is kind of a sad story. In November, Snap Inc blew everybody's mind by releasing a surprisingly interesting piece of hardware. The camera-equipped sunglasses called Spectacles worked with Snapchat and looked cool. But a year later, the company reportedly has "hundreds of thousands" of unsold Spectacles sitting in warehouses in China. It's unclear if any of them will ever see the light of day.