Tagged With scooping up all the voice assistants

It's no secret Sonos is working on a smart speaker to rival products such as Amazon's Echo and Apple's HomePod. Last year, Sonos laid off a number of staff while simultaneously announcing a new shift in focus to help the company "remain innovative and successful". But jumping on the digital assistant bandwagon hasn't been easy, as the company's current integration with Amazon Alexa devices isn't exactly what you'd call straightforward.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

It's no secret Sonos is working on a smart speaker to rival products such as Amazon's Echo and Apple's HomePod. Last year, Sonos laid off a number of staff while simultaneously announcing a new shift in focus to help the company "remain innovative and successful". But jumping on the digital assistant bandwagon hasn't been easy, as the company's current integration with Amazon Alexa devices isn't exactly what you'd call straightforward.