With the exploding Note7 battery fiasco, Samsung inadvertently did something that's increasingly difficult these days: It made smartphones interesting for a flickering moment. Super interesting, in fact. Besides the intrigue of the mournful saga of Note7, whose embarrassing recall cost the company billions, Samsung also set up a dramatic release narrative for the Galaxy S8. This wasn't just another smartphone -- this was a make-or-break device charged with saving a company in the throes of an existential crisis. A smartphone that screams at the void -- yikes!