Tagged With rim

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With the launch of the last-chance Z10 around the corner, Blackberry is giving itself a pep talk to keep those hopes high. According to CEO Thorsten Heins, the iPhone is hardly in the race Blackberry's fixin' to win, because it's old news.

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Everybody knows what's at stake for BlackBerry. The Z10 is its shot to stop its considerable bleeding and shut everyone up. But launching a brand new OS with brand new hardware isn't easy. And it's even harder to match expectations when both have been delayed again and again.

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In 2011, BlackBerry introduced something it thought would be a killer feature: an Android emulator. It was called the App Player and the reason it wasn't hugely popular is that it only ran a limited selection of features and only supported Android 2.3 apps. Now, though, BlackBerry has seen the error of its ways, and issued a pledge to improve the App Player with the help of Android 4.1.

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Today BlackBerry demoed what it's calling BlackBerry Balance, a clever way of separating one's personal and work lives in one device. You don't see it as much these days but carrying two phones — one for business, one for pleasure — was commonplace not too long ago. I remember having a BlackBerry 6200 alongside my HipTop/Sidekick 2; and I'm sure a lot of you remember those days as well.

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RIM's day of reckoning is almost here. Tomorrow, the once-mighty Canadian company will officially unveil its new BlackBerry 10 operating system, along with new hardware. It's a chance at rebirth, reinvention, and getting out from under its walking corpse reputation. But for that to happen, RIM needs to prove it's back on the right track.