Intrigue! Mystery! Really shitty phones from 2008! We have a strange situation on our hands: The former co-CEO of BlackBerry recently broke his years-long silence on the company to reminisce about one of its worst failures, the BlackBerry Storm, but he told a weird lie that made the Storm sound like an even bigger trashcan nightmare than it actually was.
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BlackBerry is trying to destroy the best thing it ever made. Not the line of hardware keyboard phones, or the less-relevant-than-ever BBM service. I'm talking about the music video. That mind-blowingly earnest and inexplicable REO Speedwagon cover about BlackBerry 10. It's gone now. What the heck, BlackBerry?
In 2011, BlackBerry introduced something it thought would be a killer feature: an Android emulator. It was called the App Player and the reason it wasn't hugely popular is that it only ran a limited selection of features and only supported Android 2.3 apps. Now, though, BlackBerry has seen the error of its ways, and issued a pledge to improve the App Player with the help of Android 4.1.
Today BlackBerry demoed what it's calling BlackBerry Balance, a clever way of separating one's personal and work lives in one device. You don't see it as much these days but carrying two phones — one for business, one for pleasure — was commonplace not too long ago. I remember having a BlackBerry 6200 alongside my HipTop/Sidekick 2; and I'm sure a lot of you remember those days as well.
Look, I know the BlackBerry Z10 looks great, but I just can't believe that some of you are doing these stupid things to get one for free.
RIM's day of reckoning is almost here. Tomorrow, the once-mighty Canadian company will officially unveil its new BlackBerry 10 operating system, along with new hardware. It's a chance at rebirth, reinvention, and getting out from under its walking corpse reputation. But for that to happen, RIM needs to prove it's back on the right track.