No matter how, when or where we find out the title for Star Wars Episode 9, there’s little doubt it can touch what Lucasfilm did for Revenge of the Sith. And that includes Ewan's red carpet realisation.
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Though it may not seem like it, Star Wars: The Last Jedi is not the only film opening this weekend. There's also Ferdinand, an animated bull movie featuring the voice of wrestler John Cena. Studios have been attempting to counter-program the scifi juggernaut, with varying degrees of success, all the way back to 1977.