Tagged With project felix

You may not realise it, but many of the gadget photos you see in ads and on websites are actually faked using computer graphics. It's the easiest way to ensure the lighting, angle, shadows and details are all absolutely perfect. And now Adobe has created a new tool, code-named Project Felix, that makes it easy for even designers to flawlessly fake a product shot.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

You may not realise it, but many of the gadget photos you see in ads and on websites are actually faked using computer graphics. It's the easiest way to ensure the lighting, angle, shadows and details are all absolutely perfect. And now Adobe has created a new tool, code-named Project Felix, that makes it easy for even designers to flawlessly fake a product shot.