Product placement is worth its weight in gold these days, but almost every show is filled to the brim with Apple phones, laptops and tablets. So how is Cupertino's biggest rival, Samsung, meant to compete and get its products into the hands of influencers? Welcome to Samsung White Glove: the VIP program you'll want to be in.
Tagged With product placement
The 2012 Olympic Games might be best remembered for being one of the most over-sponsored games ever. But product placement can occasionally be awesome, like these 1:4 scale remote-controlled Mini Coopers that will be used to retrieve hammers, shots, discuses and javelins when the track and field events get under way.
We've seen plenty of posts rounding up screenshots of weird Apple product placements in movies, so it should come as no surprise that Brandchannel, the website of global brand consultancy Interbrand, deemed Apple as the brand with the most total product placements in movies last year.
MacGruber, the gadget-heavy SNL sketch that always ends with an explosion, was heavy on something else last night: Product placement. And not even a cameo by Richard Dean Anderson—MacGyver himself—could save these three commercials.
After making an appearance in a recent Britney Spears video, and showing up again in Christina Aguilera's video for "Keeps Gettin' Better" (about 1:07 in), Nokia's marketing strategy regarding their new 5800 XpressMusic is becoming pretty clear. At least this time the singer can actually, you know...sing. Hit the jump to check out a couple of stills.
We love high budget sci fi and action as much as anyone, but who really starred in Iron Man? Robert Downey Jr? Sure, he made an appearance. But so did his co-stars Apple, Dell and Burger King. The Dark Knight? Christian Bale peeked his head in, but so did Canon, Nokia and Bang & Olufsen. Antrepo Design Industry has gone through some of our favourite films and remade the movie posters with a bit more honesty and brand awareness. The ads are a tad light on explosions, but they pack a mighty punch of truth and justice: