Product placement is worth its weight in gold these days, but almost every show is filled to the brim with Apple phones, laptops and tablets. So how is Cupertino's biggest rival, Samsung, meant to compete and get its products into the hands of influencers? Welcome to Samsung White Glove: the VIP program you'll want to be in.
Tagged With product placement
The 2012 Olympic Games might be best remembered for being one of the most over-sponsored games ever. But product placement can occasionally be awesome, like these 1:4 scale remote-controlled Mini Coopers that will be used to retrieve hammers, shots, discuses and javelins when the track and field events get under way.
We've seen plenty of posts rounding up screenshots of weird Apple product placements in movies, so it should come as no surprise that Brandchannel, the website of global brand consultancy Interbrand, deemed Apple as the brand with the most total product placements in movies last year.
MacGruber, the gadget-heavy SNL sketch that always ends with an explosion, was heavy on something else last night: Product placement. And not even a cameo by Richard Dean Anderson—MacGyver himself—could save these three commercials.