Tagged With political ads

Google has finally opened up about political ad-spending on its platforms and published a living archive of who’s paying what for your eyeballs while you’re just trying to consume some content. As we head into the heart of the US midterm elections, Donald Trump’s 2020 presidential campaign is outspending everyone.

It's becoming clear that online companies can do some of the hard things they have fought against tooth and nail - they just have to be forced to do it, although they apparently won't prepare ahead of time. Case in point: Google has paused the sale of political ads in Washington state while it gets itself in line with regulations that went into effect today. Better late than never?

Facebook already has more data on most people than it knows what to do with but the company announced last week that it will need a few more vital pieces of personal information from anyone hoping to place political ads on its platform, including a government-issued ID and social security number.