The night that Polaroid announced its first all-new instant camera since the mid-aughts, there was a party in the Bowery. A small gallery space was filled with sweaty art school types, and a row Polaroid cameras lined one wall showcasing a timeline of the company's design. The famous Polaroid photographer Ryan McGinley announced the new camera: the OneStep 2, the heir apparent to the original OneStep camera that inspired the Instagram logo.