Tagged With onestep 2

The night that Polaroid announced its first all-new instant camera since the mid-aughts, there was a party in the Bowery. A small gallery space was filled with sweaty art school types, and a row Polaroid cameras lined one wall showcasing a timeline of the company's design. The famous Polaroid photographer Ryan McGinley announced the new camera: the OneStep 2, the heir apparent to the original OneStep camera that inspired the Instagram logo.

Polaroid went bust in 2001, and the company formed from its ashes went bust again in 2008. The Polaroid Corporation that formed from that has had a shaky history, releasing digital 'instant' cameras and instant photo printers. But on the 80th anniversary of the original company's founding, Polaroid is back as Polaroid Originals -- and it's making a new instant film camera called the OneStep 2.