The night that Polaroid announced its first all-new instant camera since the mid-aughts, there was a party in the Bowery. A small gallery space was filled with sweaty art school types, and a row Polaroid cameras lined one wall showcasing a timeline of the company's design. The famous Polaroid photographer Ryan McGinley announced the new camera: the OneStep 2, the heir apparent to the original OneStep camera that inspired the Instagram logo.
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Polaroid went bust in 2001, and the company formed from its ashes went bust again in 2008. The Polaroid Corporation that formed from that has had a shaky history, releasing digital 'instant' cameras and instant photo printers. But on the 80th anniversary of the original company's founding, Polaroid is back as Polaroid Originals -- and it's making a new instant film camera called the OneStep 2.