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Facebook works hard to maintain Mark Zuckerberg's public image. Professional photographers take staged photographs, like these ones of him visiting a Facebook data centre, petting a calf and meeting with world leaders. A team of employees diligently manage his Facebook page. But the most frantic display we've seen yet was Facebook's effort during this weeks's trial in a Dallas federal courtroom, where Zuck testified in a $US2 billion ($2.6 billion) intellectual property lawsuit against the company.