national disasters
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The US National Weather Service Is Writing Forecasts More Conversationally So People Will Read Them
FOR DECADES. . .THE US NATIONAL WEATHER SERVICE. . . HAS ISSUED ITS FORECAST DISCUSSIONS IN SHOUTY CAPITAL LETTERS. . .USING FRAGMENTED SENTENCES. . .SEPARATED BY ELLIPSES. Yesterday it was announced that the National Weather Service will switch to mixed-case type and conversational language to provide a more user-friendly experience — and potentially save lives.