Tagged With musically

Musical.ly, the lip-syncing video creation app harnessing the heinous amounts of free time teens possess (with mixed results), has grown considerably since its 2014 launch. But just like the transition from primary to high school, sometimes it’s time for a reboot.

Today, Musical.ly is being shut down, and its users are being migrated to TikTok, a similar video creation platform owned by Musical.ly’s parent company, Bytedance. Don’t worry, teens, your content is safe, and pretty soon the platform will be even safer.

Musical.ly, the video app popular with teenagers, was acquired in November by Chinese news aggregation giant TouTiao for a whopping sum in the ballpark of $US800 million ($1 billion). What does TouTiao plan to do with its expensive purchase? According to a planning document provided to Gizmodo, one of Musical.ly's initiatives under new management may be a riff on HQ Trivia, codenamed Project F.