Movado makes nice watches. On the scale of Walmart special to "oh god what happened to my bank account," its watches are priced firmly in the middle. They're fashionable and can last for decades, but they also don't cost the same as half a year's rent. Movado is also known for design. It's most famous watch -- the Museum Watch -- has been in the collection of New York's Museum of Modern Art since 1960 as an icon to midcentury design. That's a rare feat for a modern timepiece. So Movado building a smartwatch is important, because if anyone can figure out how to make these things look cool it's this Swiss watchmaker.