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Earlier this year, hundreds of companies began to publicly flee participation in the alt-right website Breitbart's marketing network. One of those companies was Uber. But in a new lawsuit, Uber claims that its contracted advertising agency fraudulently continued to place ads on Breitbart, and the case seems poised to rock the seedy world of digital ads.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

Earlier this year, hundreds of companies began to publicly flee participation in the alt-right website Breitbart's marketing network. One of those companies was Uber. But in a new lawsuit, Uber claims that its contracted advertising agency fraudulently continued to place ads on Breitbart, and the case seems poised to rock the seedy world of digital ads.