On the surface, it makes sense. Healthy people generally cost insurers less, so why not encourage policyholders to live healthfully by doling out perks and discounts, and then track them to make sure they're sticking to their end of the bargain? This was the logic that spurred one the US's largest life insurance providers, John Hancock, to offer massively discounted Apple Watches to customers. But there's a major hitch: by tracking all that data, policy holders may be giving away a lot more than they realise.
Tagged With medical surveillance
The Apple Watch hasn't exactly been the breakout hit that Apple hoped it would be. Increasingly, though, Apple has been turning its attention to a market where the watch could still hit it big: insurers.