Seiko's best known for its watch business, but the folks there can also put out a mean marketing video when they want to. And by "mean" I should really say "amazing", if this Rube Goldberg-inspired number is anything to go by.
Tagged With marketing
Back in July GoPro announced a way for you to get paid for the videos you shoot via a licensing portal, but now it's upping the ante. With GoPro Awards, an ongoing contest pays you for the photos and videos you shoot. $US500 for a photo, $US1,000 for a raw video clip, and $US5,000 for a video edit. Not bad.
Google wants to be better at Googling Google. The company is hiring an SEO program manager so Google sites get Googled better. What a world!
Remember ello? It's the social network that advertised itself as the indie alternative to Facebook, but was then unmasked as VC funded by XOXO founder Andy Baio. Now they're back, with more VC money, and their new ad campaign is just as cluelessly disingenuous as their last one.
The Apple Watch reviews are beginning to pour in. All those ratings, specs and comparisons are way too much noise to pay attention to. A more serene, peaceful way of absorbing the essence of Apple Watch is by listening to every adjective the illustrious Jony Ive has used to describe the device.
Video: Montreal-based production house 1one Production specialises in bringing marketing stunts to life. So when they decided to make an self-promotion commercial they laid eyes on Jesus and thought: What would have happened if Jesus had a marketing team to orchestrate his miraculous and popular stunts? Well, this is what.
Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let shoppers explore a winter wonderland as they stride down the aisles.
For a brief period in the American saga, the astronaut was the man of the moment. No profession commanded as much awe and admiration. Widely regarded as the personification of all that was best in the country, the first astronauts were blanketed with the adulation usually accorded star quarterbacks, war heroes, and charismatic movie stars. Yet this was never part of NASA's agenda.
What would you do if you came upon an abandoned stroller with a crying baby inside? You'd probably check to see if the infant was OK, right? Not after watching this prank you won't. The same team responsible for that wonderful telekinetic coffee shop freak out prank is back with an even more terrifying marketing stunt involving a possessed devil baby and a stroller with a mind of its own.
So 20th Century Fox contacted professional video maker and friend of Gizmodo Casey Neistat to make a video for them about Ben Stiller's upcoming movie The Secret Life of Walter Mitty. Cool, that kind of stuff happens all the time to him. But instead of using the money to make a movie about the movie, Neistat used his entire budget to help survivors of Typhoon Haiyan, the typhoon that ravaged the Philippines. Absolutely brilliant, thoughtful and heartwarming.