Windows Phone may be on life support, but Microsoft seems committed to keeping it alive -- even if it means killing off the last vestiges of Nokia's storied Lumia brand. New reports say the Lumia name may be abandoned in favour of Surface, with a possible new Surface Phone coming out within the next couple of months.
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Search for the phrase "Windows phone" in Microsoft's announcement of the new Lumia 650 and you'll find... nothing. Sure, it's a Windows phone, but Microsoft has well and truly decided to go all-in on its strategy of aligning its powerful Windows 10 tablet and laptop and desktop devices with the lower-powered Windows 10 Mobile platform to attract customers.
Think of all the hardware Microsoft makes that's not a peripheral. What you're thinking is probably getting some kind of update at the upcoming event. That includes the wonderful Surface Pro laptop/tablet, but also the Microsoft Band and two new Lumias (finally). And maybe even a surprise or two, just to keep us guessing.
The launch of Windows 10 came and went in late August with little to no mention of new Microsoft devices that would run that new beautiful software. Nearly a month and a half later, that mention is finally here. Microsoft has sent out invites to the media for a Windows 10 event on October 7 at 1 a.m. (AEST). Although the full invitation is frustratingly vague on what we'll see at that event, the #windows10devices at least lets us know it's hardware.
Windows Phone enthusiasts have been waiting years -- in mobile phone time, decades -- for the launch of a new flagship device that can go toe-to-toe with the iPhones and Galaxies of the world. Well, thanks to the @evleaks Twitter account, we've got a good look at the two new Lumias Microsoft is supposedly announcing in October, and things are looking fan-freaking-tastic.
Since Microsoft took control of Nokia's Lumia line, it's been pushing to make the phone range more affordable. Now, it's released the cheapest Lumia yet. Say hello to the 435, which costs just $US80.
If you suffer from regular cases of Dropped Phone Syndrome, or if you're looking for a cheap burner phone for holidays, Harvey Norman has what looks like an extremely good deal on the entry-level Nokia Lumia 630.
Microsoft has now officially buried the Nokia brand name with the launch of the Lumia 535, a low-end Windows Phone for emerging markets with the Microsoft name on the back. Rather than debuting the new management with a bold new flagship phone, Microsoft is sticking to the tried-and-tested Lumia formula: bold colours, basic internals and a low price point.