Tagged With logos

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Video: I'm always interested in tracking the changes that happen to movie studio intro sequences just to see the ridiculous flair they add to them now that they have the technology to do so. This video by Art404 pokes fun at all the studios by merging them into one epic sequence, as if all the studios collaborated to make one movie.

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Since the announcement of Hillary Clinton's presidential campaign was no secret, it was her campaign design that was the big reveal of the week. The giant blue H marched its way to the forefront of the breaking news, but at the centre of Clinton's logo is another, far more critical graphic element: The arrow.

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I remember always being a little intimidated by MGM's Leo the Lion logo as a kid (big cat! the roar!) so whenever I see the roaring lion logo pop up these days, it always gives me a tinge of nostalgia that no other movie studio logo does for me. It's also the logo that has probably changed least over its nearly 100-year history.

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Ever since the Walt Disney Pictures logo debuted before The Black Cauldron in 1985, Disney has been tweaking and re-styling and creating multiple variations of the iconic magic castle logo that pops up right before its movies. For a while it's a simple 2D logo stamped on a blue background but eventually it turned 3D with fireworks and a whole mess of effects.

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When we think of early logos, we think of 19th and 20th century classics like Levi's or Coke. But the origins of logos and trademarks go back way further than that — back thousands of years, when merchants and craftspeople used "merchant's marks" to designate the origins of goods and their authors.