According to some people (our esteemed editor-in-chief) the biggest problem with wine is that eventually you have to go buy more wine because you killed the bottle. For others (like myself) the biggest problem is that you don't always kill the $US30+ bottle of wine in a night. The wine's flavour changes over the next few days, and then it's demoted to giving body to your stew. The Kuvee wine bottle is meant for the second kind of person.