Tagged With juicero
Juicero, the startup that brought us $US399 cold press juice machines that work as good as your bare hands, shut down earlier this month. While his company was being squeezed dry, founder Doug Evans reportedly posted a video of himself vanishing into a sandstorm at Burning Man. And now, a few weeks later, Evans has apparently emerged to embrace a new overpriced beverage: raw water.
Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water -- which made headlines for the $US120 million ($161.8 million) in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its Wi-Fi-connected countertop appliance would cost a jaw-dropping $US700 ($943) on launch -- intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery or both. Was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?
I've said it before and I'll say it again: I love Juicero. I love this dumb, insanely over-engineered, $US400 ($535) juice squeezing machine that works marginally better than using your own hands. And it turns out I may share that passion with America's First Daughter, Ivanka Trump.
This week saw the latest chapter in the utterly wonderful saga of Juicero, the $US400 ($532) juice machine maker that attracted $US120 million ($160 million) in venture capital funding. On Wednesday, a bombshell Bloomberg report exposed the secret that threatened to ruin the company: You can get almost exactly the same juice without the company's expensive press by squeezing their damn bags yourself with the hands God gave you.
Remember Juicero? It was the darling of glass-eyed Silicon Valley investors just a year ago. But it turns out the the $US400 ($534) juice-making gadget is very literally useless. You can actually just buy the juice packets and squeeze the goods into your glass with your bare hands, no gadget required.
The latest startup to "catch Silicon Valley's eye" is a company called Juicero that's selling, essentially, a $900 Nespresso for organic cold-pressed juice. Even though it offers the kind of overpriced, niche gizmo you'd find in a Hammacher Schlemmer catalogue, the company is flush with $US120 million in investment capital. Silicon Valley giants are betting on its success.
Juicero -- billed as a Keurig for fresh juice -- is the talk of the Valley. The company launched today after raising $US120 million. It also looks like a Nest Protect that poops juice.