Tagged With influencers

Thanks to Cambridge Analytica and Facebook, more people becoming aware of "microtargeting" campaigns on social media. Used by pretty much every company on the internet, these are designed to change your behavior. They might be encouraging you to vote for a certain candidate or to buy certain products.

But what role do influencers - the celebrities of Instagram, YouTube and Snapchat - play in all of this?

Politicians on both sides of the aisle are starting to wake up to the enormous power that tech companies wield, and there's a growing sentiment that something needs to be done about it. But giants such as Google are extending their moneyed tentacles in all the right places to ensure silence in Washington, and they're outpacing oil companies as the most influential corporate spenders.