People are prepared to pay vastly different amounts for quality. For some, $80 for a standard Xbox or PlayStation controller is enough, while the $200 for an Elite is pushing it. Others might be happy to pay $300 or $400 on headphones, but would never spend more than $100 on a gaming mouse.
It's a tricky business, peripherals. And that's the problem facing the SCUF Infinity1 and Infinity4PS, controllers that start at $220 and go up to a staggering $320.