In 2008, Polaroid announced it would no longer produce instant film. Then, the Impossible Project took the opportunity to buy up what little was left of this division of the company and has spent the last eight years reformulating and reviving the once-popular original format instant film. The I-1 ($US300) is Impossible's first proprietary camera, and it has done an excellent job of marrying the old school format with new school technology. It's basically a funky-looking Polaroid camera you can control with your phone.