Allo is the latest casualty in Google's long and tired road to building a chat app that can rival Apple's iMessage. After passing on further Allo investment back in April, Google officially announced this week that it's pulling the plug on the chat app in March 2019.
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At WWDC, Apple showed of a crazy new version of Messages. Feeling pressure from other messaging services like Facebook Messenger, Snapchat, and Google's new Allo, Apple has completely reimagined its app for the youths. In just the few days we've spent with iOS 10's developer preview, we've found more than a dozen new features just within Messages alone. It's likely more are coming.