In the world of smartphones, the Essential Phone has been anxiously anticipated with the reverence we should probably save for Kendrick Lamar albums. Why? Andy Rubin, the creator of Android, is behind the whole thing. After ditching Google in 2014, Rubin ran off to open a bakery (YUM!), but he's returned to the world of gadgets to "inject passion back into smartphones," whatever that means. It's not even out yet and people are calling his new device the anti-iPhone.