It's hard to stand out in the smartphone world, especially if your phone doesn't do anything unique. LG knows this and has never shied away from trying new ideas. It was one of the first companies to make use of curved screens, and last year, it released an insane smartphone with a "magic slot" that let you plug in accessories, including a camera and a speaker. The phone was a disaster. It was poorly reviewed, and few people bought it. This year, LG is hitting the reset button with the G6, a modern flagship with all the essentials and not much else.
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You're still going to have to wait until the end of the month to get your hands on LG's latest smartphone, the G6, but at least we know how much the device will (supposedly) cost, so you can decide whether or not you even want one.
Smartphone design just isn't as interesting as it used to be; top phones are all basically beautiful slabs of glass and metal with glimmering displays that make you go "ahhhhh." Last year, in an effort to combat the boredom, LG launched the G5, an ambitious disaster of an Android phone, which was most notable for its central gimmick, a "magic slot" which allowed you to plug-in modular accessories, like cameras and speakers. At its core, the tech was poorly designed, but worse was the fact that nobody cared about being able to trick out a phone with modules.
It might look the same, but it's not the same. Last year's LG G5 tried -- unsuccessfully -- to get the world interested in modular smartphones, and this year LG's aim is at the same time a little more restrained and a little more bold. Built around a 18:9 ratio display, the G6's form factor is completely different to the phones we're all already using.