Tagged With future of advertising

Americans didn't invent outdoor advertising. That distinction would probably have to go to the ancient Egyptians who would put up notices offering rewards for runaway slaves. But Americans certainly moved the outdoor advertising art form forward in our own ostentatious way during the 20th century.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

Americans didn't invent outdoor advertising. That distinction would probably have to go to the ancient Egyptians who would put up notices offering rewards for runaway slaves. But Americans certainly moved the outdoor advertising art form forward in our own ostentatious way during the 20th century.