Tagged With fanboys


US President Obama has been an Apple fanboy for a while now, according to the upcoming book Believer: My Forty Years in Politics from Obama's political strategist David Axelrod. In 2007, Steve Jobs gave then-Senator Obama a private viewing of the iPhone before it was made publicly available.


None of us want to admit it, but chances are we're all fanboys in some area. Whether it's a particular brand of software, a gadget or a political leaning, we often rally behind companies and ideologies without even realising it. Here's why we become fanboys and how to prevent it from happening to you.


It doesn't matter if you're talking about the Xbox One versus the PlayStation 4. The 360 versus the PS3. Pitting Xbox Live against PlayStation Plus. Comparing Microsoft and Sony. Even including Windows Phone with the PSP. Whatever. Any argument between Xbox fanboys and PlayStation fanboys eventually reaches the point where they're both so thankful that they're not Nintendo fanboys. How about that 2DS guys!


Even though we're going to be whoa'd and inspired by the future that Google Glass and the Apple iWatch will bring, let's not kid ourselves. The most realistic future is going to be the silly arguments we all get into about Google Glass and the Apple iWatch... which will only get more ridiculous after Apple releases its own glasses and Google makes a watch. It's the next level of Android vs iPhone. The future is going to suck. At least we have Joy of Tech's amusing comic to laugh at before it happens.


The smartphone fanboy wars seem both ridiculous and eternal. It's like everywhere you go on the internet, a simple statement of preference -- even one that isn't pig-head and disparaging -- can serve as the flash point for a fanboy skirmish. Isn't it about time we signed a peace treat?


In the ‘90s, no nerd-debate was more contentious than that over the "best" computer operating system. Were you Windows, or were you Mac, or were you Linux? Rifts formed in communities, hateful epithets were hurled and friendships were destroyed. It was the geek equivalent of the abortion rights debate.


Yes, that's a ridiculous question; clearly, no-one should base their relationship choices on something as superficial as the operating system they use. But equally clearly, lots of people make bad choices, a fact underlined by the surprisingly central role Valentine's Day seems to play in maintaining relationships. Desperate times might seem to call for desperate measures. Nonetheless, you should look beyond the boot sector disk when you're making a bootie call.


A study from the University of Illinois to be published in the next Journal of Consumer Psychology, suggests that those with “high self-brand connections (SBC) respond to negative brand information as they do personal failure – they experience a threat to their positive self-view.” Pretty deep, right? Or kinda obvious; I’ve always put it down to self-validation. That is, not wanting to feel like a dick because you bought a crap product.


Han Ziwen became the first iPad owner in mainland China today and was carried out of the Beijing Apple store on employees' shoulders. He even made a t-shirt for the occasion: "I BUY IPAD NO 1".