Tagged With fake reviews

In its escalating fight against fake product reviews, Amazon has for the first time started suing its own sellers instead of just going after other websites that promise to write five-star recommendations for cash. It's another sign that the internet giant is increasingly serious about eliminating incentives for fake reviews that erode trust, even if it means targeting the third-party retailers that hawk their wares through Amazon's platform and who, unlike the fake-review sites, are a source of revenue.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

In its escalating fight against fake product reviews, Amazon has for the first time started suing its own sellers instead of just going after other websites that promise to write five-star recommendations for cash. It's another sign that the internet giant is increasingly serious about eliminating incentives for fake reviews that erode trust, even if it means targeting the third-party retailers that hawk their wares through Amazon's platform and who, unlike the fake-review sites, are a source of revenue.