In September, Facebook announced Watch, a tab with videos created exclusively for the social network. At launch, it was pretty much of a mess of unsearchable viral content, lacking in any quality shows that might entice viewers to regularly come back for more. But it appears Facebook is gearing up to more seriously take on YouTube by amping up the service, sources told CNBC.
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As Facebook's big pivot to video continues, the company is partnering with two more production teams in order to wrestle up more original content for its Watch tab, which is currently only available in the US. Today, those combatants happen to be Machinima, which is launching a trio of new shows, and the WWE, which is planning a special 12-episode series available exclusively on Facebook Watch.
Facebook has announced the rollout of Watch, what it is calling "a new platform for shows on Facebook". It's yet another foray by the social media company from the business of distributing other people's content into producing and licensing its own, and differs from its existing video content in that it looks a lot like Netflix or YouTube's apps.