You have to appreciate a company that doesn't give up even when things are looking down. Despite a rocky launch plagued by delayed shipments, unfinished software and a laggy camera app, Essential has done an admirable job of turning an over-hyped (and expensive) phone into something you might actually want to buy.
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In August 2017, Andy Rubin, the creator of Android, and his disciples at Essential Products descended onto this mortal plane to grace us with the PH-1 -- a device that seeks to right the wrongs of modern smartphone design. Almost monolithic in appearance, the PH-1, or the Essential Phone as it's more commonly known, is forged from a combination of titanium and ceramic meant to withstand the rigors of daily living without needing to be shrouded in ugly plastic cases. OK, let's get real, there's a lot of hype behind the phone, but is all that hot air really warranted? Ummm, no.
Andy Rubin's Essential Products is having a rough winter. After first revealing its phone to throbbing hype back in June, actual delivery of the device has been plagued with delay after delay. Shipping problems have become almost comically bad, and even as it appears a few phones have finally made their way into the hands of frustrated customers, a new issue has cropped up, turning a bungled launch into a potentially dangerous security concern.
One of the biggest challenges for a hardware startup is to actually create a finished product. But another is delivering the product to the customers that paid for them. It's a common problem. And based on the recent frustrations of people who ordered Andy Rubin's super hyped new phone, Essential Products is running into some trouble with the second part of that equation.
In the world of smartphones, the Essential Phone has been anxiously anticipated with the reverence we should probably save for Kendrick Lamar albums. Why? Andy Rubin, the creator of Android, is behind the whole thing. After ditching Google in 2014, Rubin ran off to open a bakery (YUM!), but he's returned to the world of gadgets to "inject passion back into smartphones," whatever that means. It's not even out yet and people are calling his new device the anti-iPhone.