This week, we finally got our first hands-on look at the long-promised "Ocean Depths" colour scheme of the Essential phone. Despite looking very much green in promotional photos, however, the device now appears quite blue. So which is it? And why has this question driven me to the brink of madness?
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Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.
One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.
In August 2017, Andy Rubin, the creator of Android, and his disciples at Essential Products descended onto this mortal plane to grace us with the PH-1 -- a device that seeks to right the wrongs of modern smartphone design. Almost monolithic in appearance, the PH-1, or the Essential Phone as it's more commonly known, is forged from a combination of titanium and ceramic meant to withstand the rigors of daily living without needing to be shrouded in ugly plastic cases. OK, let's get real, there's a lot of hype behind the phone, but is all that hot air really warranted? Ummm, no.
Andy Rubin's Essential Products is having a rough winter. After first revealing its phone to throbbing hype back in June, actual delivery of the device has been plagued with delay after delay. Shipping problems have become almost comically bad, and even as it appears a few phones have finally made their way into the hands of frustrated customers, a new issue has cropped up, turning a bungled launch into a potentially dangerous security concern.
One of the biggest challenges for a hardware startup is to actually create a finished product. But another is delivering the product to the customers that paid for them. It's a common problem. And based on the recent frustrations of people who ordered Andy Rubin's super hyped new phone, Essential Products is running into some trouble with the second part of that equation.
In the world of smartphones, the Essential Phone has been anxiously anticipated with the reverence we should probably save for Kendrick Lamar albums. Why? Andy Rubin, the creator of Android, is behind the whole thing. After ditching Google in 2014, Rubin ran off to open a bakery (YUM!), but he's returned to the world of gadgets to "inject passion back into smartphones," whatever that means. It's not even out yet and people are calling his new device the anti-iPhone.