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British Regulators Ban eHarmony Ad For Claiming Service Is ‘Scientifically Proven’
It’s commonly expected that the journey to true love will be sprinkled with deception, but the British ad industry’s self-regulatory watchdog doesn’t believe that should include billboards. The Advertising Standards Authority (ASA) has banned a London Underground eHarmony ad for misleading passersby that the dating service was grounded in scientific proof.