Apparently it's Superb Owl time in the United States. On Monday, two teams of strong men wearing tight clothes and bulky armour will run into each other for four hours, but the more important thing is a bunch of advertisements. Watch them all here.
Tagged With commercials
Video: You'll have a newfound appreciation for the vast selection of Star Wars toys on store shelves these days after spending the next 15 minutes watching every last commercial for the original collection that was available in the US back in 1977 for A New Hope.
I don't know if ridiculous '90s style commercials like this completely disappeared or if it was just because I stopped watching Saturday morning cartoons, but I totally miss getting sold diabetes or useless toys from overexcited kids and crude special effects and weird parents. This parody of those '90s commercial nails them.
One of the more memorable moments from yesterday's Super Bowl — at least before the end of the fourth quarter — was the latest Snickers ad that co-opted The Brady Bunch into selling candy bars. But if you thought the ad just used some clever editing and dubbing, over on FXGuide they have a thorough break-down of the complex visual effects needed to change what the characters were saying in the original footage from the TV series.
The public service announcement is emotionally manipulative and strategically pulls at the most basic things everyone likes (cute kids! young love!) and might even be scripted and is definitely edited nicely but still, the message is something that even children know to be true: Domestic violence is not OK.
Johnnie Walker has a pretty neat commercial on air these days that covers seven different backgrounds in just one long take. It's a well choreographed and perfectly timed spot, a man is at a bar and starts walking. As he moves along, the scenery changes along with him to give him a wild journey until he's back at the bar.
An effective commercial doesn't necessarily have to be a multi-million dollar production. Remember that Nike ad with Tiger Woods bouncing a golf ball on his club? It was supposed to be completely different until the director saw his skills on set. VW had similar luck with this ad made with nothing but an action cam attached to the spinning wheel of a driving car.
Video: They have been parodied ad nauseam already, but Mattel delivers what is possibly the definitive spoof of Matthew McConaughey's Lincoln ads. Driving a pint-sized Ford F-150 pickup, this kid seems like he's been pitching Power Wheels long before anyone paid him to pitch one. All that's missing is that smooth southern drawl.
When it's three o'clock in the morning and everything is going wrong in your life, there's a certain kind of ad you might see on basic cable. Lawyers — usually guys — promise to battle the heartless, tight-wad insurance companies on your behalf. There's disaster footage and stiff readings off of cue cards. The ads look like they were made in a high school computer class.
Remember Hal Lasko, the 98-year-old semi-blind artist who makes beautiful prints using Windows 95-era Microsoft Paint? He was in Microsoft's gorgeously sentimental commercial that aired during last Sunday's Super Bowl, as Mashable points out. Which is great, because we love the guy and his gorgeous work.
This moving commercial about Bell's whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing — I mean, it's a commercial! — and walked away gently holding my heart. It's definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.
If there's one thing Sony knows how to do, it's sell its technology with cool imagery. In past commercials the company has blasted buildings with paint, sent millions of rubber balls bouncing down a street, and even unleashed a small army of Play-Doh bunnies. But this time around, Sony's dumping eight million flowers — three-and-a-half tons worth of petals — into a volcano and onto a small town to sell its 4K TVs in the UK.
Because Twitter wants to force lightning twice with self-imposed limitations on communication, Vine has been awkwardly limited to 6 seconds of video. But what does that 6 seconds mean? Could Vine promote Vine in 6 seconds? Could you explain what Vine is in 6 seconds? Is 6 seconds longer or shorter than you think?
Fresh off Star Wars, which taught the corporate world how to overmarket any property to kids, the 1980s was one of the greatest decades ever when it came to toys — and toy commercials. Originally shown at the Mattel Booth at Comic Con last year, this is believed to be the very first He-Man and The Masters of the Universe toy commercial that originally aired back in 1981 or 1982.
Somersby Cider in the UK created a cheeky commercial that pokes fun at Apple product launches by imagining a world where buying hard cider is like getting a new iPhone. The Genius Bar would be a real bar, and workers would talk about how many cores inside the apple, how many pits and how to use the "in to face" and dock the glass of hard cider.