Tagged With cold pressing

Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water -- which made headlines for the $US120 million ($161.8 million) in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its Wi-Fi-connected countertop appliance would cost a jaw-dropping $US700 ($943) on launch -- intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery or both. Was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water -- which made headlines for the $US120 million ($161.8 million) in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its Wi-Fi-connected countertop appliance would cost a jaw-dropping $US700 ($943) on launch -- intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery or both. Was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?