Earlier this year, hundreds of companies began to publicly flee participation in the alt-right website Breitbart's marketing network. One of those companies was Uber. But in a new lawsuit, Uber claims that its contracted advertising agency fraudulently continued to place ads on Breitbart, and the case seems poised to rock the seedy world of digital ads.
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Yesterday, I wrote a short post about Google's Top Stories module. If you were in the US and googled "great barrier reef" on Wednesday, you'd be presented with a Breitbart article filled with ravings about how climate change isn't real, featured at the very top in the site's highlighted "Top Stories" box. When I went to the company's press team to see what was up, they assured me it was perfectly normal for an article written by a noted climate change denier to get pinned to the top of Google's results.
Coral reef experts and climate scientists agree that due to rising temperatures, Australia's Great Barrier Reef is pretty much screwed. But when you search Google US for "Great Barrier Reef", that's not all that you'll find. Instead, at the very top of the page in the Top Stories module, you'll see a Breitbart article dismissing the damage done to the famed coral reef that sounds like it was written by a university student Republican who hasn't slept in 72 hours.