Tagged With bada

The idea behind Bada wasn't necessarily a bad one, but the platform was let down last year by the fact that Samsung only released one handset using the mobile OS. That's all going to change this year, with Samsung announcing the Wave 578 handset, which adds NFC to the mix. There's no guarantee it will launch in Australia though...

Remember Bada? You'd be forgiven for forgetting. As a quick reminder, Bada is Samsung's own proprietary mobile OS that came with their Wave handset last year. Well, turns out they're still pushing it, and are partnering with Navigon to provide a free satnav app to Bada phones in Australia.

The biggest question surrounding the introduction of Samsung's own smartphone operating system Bada is also the most obvious: "Why?" And while Samsung have a pretty predictable response to that question, the real potential for the platform is not in smartphones alone - it's in the potential to interact with other IT devices like televisions. I tried out an early demo of this exact application yesterday at the Bada developer day in Sydney.

So this is why Samsung announced bada. That new OS will replace Symbian starting in 2010, according to Samsung's senior VP, Don Joo Lee. (No worries, Samsung will continue to sell Windows Mobile and Android handsets.) But as for Symbian, the OS will certainly take a hit without a piece of Samsung's 200 million or so phones shipping yearly (a figure based upon their expected 2009 numbers). Ouch.

They're calling it "Bada", which means ocean in Korean. And it's got an SDK! After sifting through hundreds of words of deliberately vague press release, this is all we really know about Samsung's new mobile OS. Well, almost.