Since Pokemon Go's launch in July last year, the Augmented Reality phenomenon has been downloaded over 750 million times and made more than $1.5 billion. That's not a typo. While more than 80 per cent of players (myself included) haven't opened the app in months, 60 million people are still playing today.
That's a lot of people getting out and about, increasing their physical activity, getting fitter. But does the gamification of exercise actually work? Short answer: yeah, it does.