Tagged With augmneted reality

Since Pokemon Go's launch in July last year, the Augmented Reality phenomenon has been downloaded over 750 million times and made more than $1.5 billion. That's not a typo. While more than 80 per cent of players (myself included) haven't opened the app in months, 60 million people are still playing today.

That's a lot of people getting out and about, increasing their physical activity, getting fitter. But does the gamification of exercise actually work? Short answer: yeah, it does.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

Since Pokemon Go's launch in July last year, the Augmented Reality phenomenon has been downloaded over 750 million times and made more than $1.5 billion. That's not a typo. While more than 80 per cent of players (myself included) haven't opened the app in months, 60 million people are still playing today.

That's a lot of people getting out and about, increasing their physical activity, getting fitter. But does the gamification of exercise actually work? Short answer: yeah, it does.