Earlier this year, three individuals stole a total of 67 iPhones from an Upper West Side Apple store. Last week, 19 more iPhones were snatched from a SoHo store. How could these criminals possibly infiltrate the impenetrable security of a retail store run by certifiable geniuses? By dressing like Apple store employees, of course.
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An Apple employee is never supposed to point when giving directions in their store. For example, when asked where the iPhone cases are sold, a specialist should either gesture with an open hand or, preferably, walk the customer to the proper location. Why? When formulating the philosophy behind Apple Retail, brainstorming executives tried to recall their most exemplary customer service experience, which turned out to be hospitality at the Ritz Carlton.
The new Apple Store in Palo Alto just opened a few weeks ago, and while its design is indisputedly gorgeous, some are complaining that the place is too loud. They're even using scientific instruments to try to prove it! Deep breath people. It's not as bad as it sounds. We're going to get through this.
Yes, just the one. You have to give Target credit — if you can't draw crowds yourself, why not take advantage of the pulling power of Apple? Seems this is precisely what a couple of retailers did this morning at the official opening of the consumer giant's new Canberra outlet.