Earlier this year, three individuals stole a total of 67 iPhones from an Upper West Side Apple store. Last week, 19 more iPhones were snatched from a SoHo store. How could these criminals possibly infiltrate the impenetrable security of a retail store run by certifiable geniuses? By dressing like Apple store employees, of course.
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An Apple employee is never supposed to point when giving directions in their store. For example, when asked where the iPhone cases are sold, a specialist should either gesture with an open hand or, preferably, walk the customer to the proper location. Why? When formulating the philosophy behind Apple Retail, brainstorming executives tried to recall their most exemplary customer service experience, which turned out to be hospitality at the Ritz Carlton.
The new Apple Store in Palo Alto just opened a few weeks ago, and while its design is indisputedly gorgeous, some are complaining that the place is too loud. They're even using scientific instruments to try to prove it! Deep breath people. It's not as bad as it sounds. We're going to get through this.
Yes, just the one. You have to give Target credit — if you can't draw crowds yourself, why not take advantage of the pulling power of Apple? Seems this is precisely what a couple of retailers did this morning at the official opening of the consumer giant's new Canberra outlet.
Apple's iCloud is powered on the back of some seriously dirty electricity. That truly sucks. You know what else sucks? Cleaning dozens of balloons out of a cavernous Apple store after Greenpeace protesters attack.
We all know Apple stores are wildly successful. But how successful? When comparing the revenue-per-square-foot of Apple's retail hub to any other business, Apple generates more cash from sales by an average factor of 17.
Every year thousands of birds smack their faces on the glass walls of Apple Stores, and it's very sad. But have you ever considered the grandmas? An 83-year-old fur magnate walked face-first into an Apple Store door. She's now suing for $US1 million. UPDATED.
It turns out Apple's questionable rebuild of its 5th Avenue store wasn't in vain — the company now has the ability to make some pretty daring glass structures. Case in point: this French shop will be almost totally transparent.
After 18 months of anticipation, the iPhone 4S launched today, and buyers in Australia were the first in the world to get their hands on Apple's latest smartphone. Giz gave you the chance to jump the queue last night, and early this morning I set off to photograph the launch as it happened.
Moped life on the open road. Unbridled asphalt rebellion. The thrill of the throttle, wind in your hair, roar of the engine beneath you. Breaking into an Apple Store to steal a bunch of iPads. Rebels.