Tagged With adidas ultraboost uncaged

Adidas says that its new $240 UltraBOOST Uncaged sneakers were "inspired by consumer customisation, and a global trend that started last year". That global trend wasn't actually something that Adidas had forecast, though -- and it started because sneakerheads were buying the company's original UltraBOOST running shoes and cutting off the plastic mid-foot cage to show off the knitted fabric underneath. So, Adidas took the hint and made its own.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

Adidas says that its new $240 UltraBOOST Uncaged sneakers were "inspired by consumer customisation, and a global trend that started last year". That global trend wasn't actually something that Adidas had forecast, though -- and it started because sneakerheads were buying the company's original UltraBOOST running shoes and cutting off the plastic mid-foot cage to show off the knitted fabric underneath. So, Adidas took the hint and made its own.