BlackBerry is back and it’s making no secret that its latest smartphone contender is a big deal for the future of the brand. So is the Z10 a life-jacket that will just keep BlackBerry afloat, or a jetpack that will propel it to the coveted number-three spot?
The new BlackBerry ecosystem has failed the UK government’s high security testing. James Bond isn’t getting a Z10 anytime soon.
Everybody knows what’s at stake for BlackBerry. The Z10 is its shot to stop its considerable bleeding and shut everyone up. But launching a brand new OS with brand new hardware isn’t easy. And it’s even harder to match expectations when both have been delayed again and again.