We love Sony. We really do. And we want them to get back in the game, because competition makes everyone better. Here’s how they do it.
At the beginning there were Ibuka and Morita, the founders of Sony. At the end, a clusterfuckassery of blah models. And in the middle, a Big Bang of brilliant electronic gadgets, full of firsts and smallests. Here’s the whole timeline.
More than anything, Sony’s lost its spirit, spending too much time telling us it’s the greatest electronics company in the world and not nearly enough showing us.