Visual Effects

This Startup Can Deepfake Household Products Into Your Home

This Startup Can Deepfake Household Products Into Your Home

The e-commerce industry spends a lot of time and energy trying to keep the public interested in its wares and traditionally this has involved spending cash on photography: taking nice pictures of your products has typically been the best way to keep users scrolling to your page on the likes…

The Frightening Complexity of Visual Effects

The Frightening Complexity of Visual Effects

When Star Wars was awarded the Academy Award for Best Visual Effects in 1978 it marked the first time the visual component of effects was differentiated from sound. Yet, even in this moment when visual effects (VFX) was first recognised by the Academy, it was already being pointed to as…