uniform
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Digital Ads Killed a Beloved NBA Uniform
Just when you thought companies couldn’t possibly shove more advertisements into your eye sockets, technology proved it was possible. Digital (or virtual) ads are promos inserted into media post-production or in real time. They first emerged in video games, then started creeping into TV shows on streaming platforms. And during the pandemic, digital ads began…
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Can A Backpack Be Chic?
When Eric Rothenhaus landed a gig as director of design at Jansport five years ago, he wanted to make an impression. He would do it by re-creating, down to the seat-belt straps, the very first JanSport backpack (and the first-ever backpack with a zipper) introduced in 1969.
