No one seemed to notice him: A dark figure who often came to stand at the edge of London’s Hammersmith Bridge under the cover of darkness in 1916. No one seemed to notice, either, that during his visits he was dropping something into the River Thames. Something heavy.
The idea of branding a place is a fairly new one, and the notion of place-based typefaces is even newer, with national and local governments from Qatar to Chattanooga commissioning their own fonts. The latest country to set its on typeface is Sweden — but it’s also questioning whether a…