In the last twenty years, fandom and mass culture have basically merged. Fans and fandom spent the 2000s fighting for legitimacy and proving their combined worth. And corporations? Well, they spent the 2010s learning how to co-opt fandom to silence critics, manipulate press, and make even more money.
It was only recently that the CW confirmed it was picking up its TV adaptation of the 1987 classic for a pilot, but the network has already tapped a few stars—and an intriguing director who knows a thing or two about filming vampires.
It’s no secret Twilight star Robert Pattinson hates the franchise more than almost anyone else. He stopped bathing during filming, he’s talked shit about the fandom for years. And he was almost fired for refusing to be happy.