trademark

  • Why Twitter’s Trying To Trademark ‘Subtweet’

    Why Twitter’s Trying To Trademark ‘Subtweet’

    Twitter has filed an application with the United States Patent and Trademark Office (USPTO) to trademark “subtweet.” A subtweet, for the mercifully uninformed, is a passive-aggressive tweet that mentions someone without using their Twitter name. Before anyone goes around screaming about how this means Twitter now owns the word, that’s not how trademark works.


  • All Along, That Wasn’t Really Styrofoam

    All Along, That Wasn’t Really Styrofoam

    Dow Chemical Company would like to clear up a massive misunderstanding. STYROFOAM™, registered trademark, is not the foamy white stuff that makes up coffee cups or takeout trays or packing peanuts or egg cartons or even movie props. No, STYROFOAM™ usually comes in light blue sheets, and real STYROFOAM™ is used for building insulation and…