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  • Ubisoft Says Gamers Should Get More Comfortable Not Owning Their Games

    Ubisoft Says Gamers Should Get More Comfortable Not Owning Their Games

    Players will need to feel a fair bit more “comfortable” with the idea of subscription models and, to a greater extent, not actually owning anything they buy. This week, Ubisoft rejiggered its entire subscription model, but to sell players and the industry on its new move, one company exec misconstrued why gamers and developers might…