targeted advertising
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Time-Travelling Digital Ads Might Start Infiltrating Your Favourite TV Shows
Imagine if in Back to the Future, Marty McFly goes back in time to order a “Pepsi Free,” but instead receives a Coke Zero. Imagine if in Skyfall, Daniel Craig’s James Bond doesn’t put his tight lips to a Heineken, but instead wraps his muzzle around a Bud Light Lime, which all in all would…
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Google Now Lets You Block ‘Sensitive’ Ads on Pregnancy, Weight Loss and Dating
Here’s how you can access the updated list of sensitive categories.
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Meta Will Remove Ad Targeting Categories on Sexual Orientation, Religion, and Politics in 2022
It’s about to get a harder to target certain groups on Facebook. For society, that’s a good thing. For advertisers, not so much.
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Roku Is Making It Really Easy for Advertisers to Target You While You Stream TV
Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. The company, which has 55.1 million active accounts, reported $US532 ($710) million in revenue from its platform business, which includes advertising, in Q2. So it’s no surprise that…