Screenshot: Vimeo Silicon Valley firms crunched their hardest in 2017 to rebrand ordinary merchandise long produced by other industries as uniquely innovative product lines. Some of them were pretty obnoxious, like Lyft’s totally-not-just-a-bus shuttle service, or WeLive’s attempt to market living in communal housing as a lived experience, or the…
Now you can get the top stories from Gizmodo delivered to your inbox. Enter your email below.
By subscribing you agree to our Terms of Use and Privacy Policy.